Digital Marketing Executive
CBT Exam Pro

Summary

Job Title Digital Marketing Executive
Organisation CBT Exam Pro
Location Lagos
Experience 1 - 3 years
Minimum Qualification University Degree B.SC or B.A
Application Closes Thursday, 31 January 2019

Details

CBT Exam Pro is a virtual platform for exam preparation from early years to professional level. As a very ambitious company, we have a strong desire for success, which has helped in ensuring user satisfaction and retention.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive
Location:
 Lagos
Job Description

  • CBT Exam Pro is looking for an enthusiastic Digital Marketing Executive with strong graphics skills to join its exciting team in the Lagos office.
  • The ideal candidate will possess a good understanding of digital marketing as well as have strong graphics design skills.
  • Most importantly, the ideal candidate must have a passion for delivering results.

About the Role

  • The successful candidate will be responsible for clients’ digital marketing campaigns, creating, monitoring and ensuring engagements and conversions
  • The candidate will ensure the website is optimized for search engines; social media contents generate engagements; email campaigns facilitate lead generation; paid advertising campaigns are setup to achieve their objectives; amongst others.
  • To excel in this role, the successful candidate needs 1 – 3 years experience in a similar role. Excellent understanding of SEO, PPC, social media marketing, content writing, and email marketing is paramount.

Skills Required

  • Basic understanding of HTML and CSS
  • Experience with website analysis, preferably using Google Webmaster Tools – Google Analytics, Search Console, Google Maps API and more
  • Setting up and optimising Google Ads and Social Media Advertising campaigns for businesses
  • Ability to write contents for blogs, website, products, services, social media, press releases, email newsletter, marketing campaigns and more.
  • Ability to create a tailored digital marketing strategy, content marketing strategy and social media strategy
  • Previous experience of using CRM systems, marketing automation tool, lead management systems, partner and client portals
  • Degree in Communication-related courses, such as Mass Communication, is desirable – but not a must.
  • Website maintenance and administration of content management systems and e-commerce solutions
  • Adapt with Search Engine Optimisation (SEO) processes – Keyword Research, SEO Audit, creating Meta Tags, local SEO and link building
  • Knowledge of Google My Business and local business directory listing
  • Ability to create and optimise social media pages for business

Personal Attributes:

  • A passion for digital marketing
  • Project management and customer relationship management skills
  • Excellent team player with an entrepreneurial spirit
  • Strong interest in research and personal development
  • Articulate and good communicator
  • Excellent content writing skill
  • Ability to handle pressure whilst working to deadlines


Application closed on: Thursday, 31 January 2019


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